Visitor attractions

The visitor attraction sector includes (but is not limited to):

  • aquariums
  • animal parks
  • heritage properties
  • theme parks
  • water parks and
  • landmarks.

Visitor attractions vary significantly depending on size, facilities, target customer and type (indoor, outdoor, not-for-profit, and presence of animals). They can have a local, regional, national or international presence.

This section covers how to value these attractions and the different considerations when doing so. It is important for valuers to have an understanding of the different factors affecting value in each segment of the market, as well as the trading accounts of the business, license requirements and charitable status (if any).

The sector is highly specialised, and work should only be undertaken by valuers who have the necessary experience and competence, and are acting regularly in the sector.

This section is maintained by Amanda Blythe-Smith and Polly Graham of Savills.

Related content