isurv authors - Durrant, John
Record details
- Author
- John Durrant
- Job title and company
- DoctorPhoto (DCTR Group) founder
- Section and channel
- Biography
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John Durrant spent nearly four decades redefining what estate agency could look like. As one of the first agents in the country to use video for property marketing, at a time when cameras were shoulder-mounted and tethered by cable to a side-carried recorder, he demonstrated early that attention is the agent's primary currency. That conviction shaped everything that followed.
His philosophy is straightforward: estate agency is, at its core, a simple business. The agent's job is to make properties impossible to ignore and to build the kind of agency brand that people remember. Photography became central to both. Whatever the camera, whatever the era, the discipline remained the same: make the house the star.
In 2005 John moved from selling properties to transforming how they are presented, establishing himself as a specialist in property photography, marketing and brand identity. He founded DoctorPhoto, which evolved into DCTR Group, a full-service design, branding and CGI studio for new homes and developers. DoctorPhoto remains as its specialist photography arm, offering image optimisation and teaching agents how to create pictures that get homes noticed for the right reasons.
His standing in the industry is recognised beyond his own practice. He has served as a judge for the Estate Agency of the Year Awards, an accolade he himself won multiple times with his Woking agency.
The guidance that follows draws on hard-won experience at the intersection of property, image-making and marketing. No one is better placed to write it.
- Company biography
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DoctorPhoto helps estate agents and others who don’t have the time or skill to make their images better once they're out of the camera. It is widely accepted that there’s no such thing as a digital photo that can’t be improved.