Acting for the seller: implementing the sale or lease

4 Acting for the seller: implementing the sale or lease

This chapter provides guidance on agreeing the sale when acting for the seller. Following this guidance will help you to meet the following principles in the Real Estate Agency Code:


To conduct business in an honest, fair, transparent and professional manner.


To carry out work with due skill, care and diligence, and ensure that staff employed have the necessary skills to carry out their tasks.


Not to discriminate unfairly in any of their dealings.


To ensure that all their communications are fair, clear and timely, and to be transparent in all financial dealings with clients.

This chapter also provides specific guidance for residential agents operating in the UK that will help towards meeting the relevant requirements of the legislation summarised in Chapter 12. You can read more about these Acts and Regulations in the specific sections listed in the table below.